
Placement quality
Inspect available placement and delivery information. Consider relevance, suitability, and the destination rather than evaluating exposure counts alone. Bring sales questions into the brief so the work answers real concerns.
Review repeated exposure and distinguish clicks from view-through credit. Report limits so awareness is not mistaken for a direct sale. Review the whole path instead of judging one screen in isolation.
- A written brief
- Named responsibilities
- Agreed review points




