
Honest outreach
Use accurate identities and evidence. Do not promise rankings, buy undisclosed placements, or create fabricated endorsements. Explain which task matters next and why it takes priority.
Check the destination URL, surrounding text, link attributes, and referral usefulness. Keep a record of earned, sponsored, and lost placements. Document what was tested and what the team learned.
- A written brief
- Named responsibilities
- Agreed review points




