
Placement review
Check the destination URL, surrounding text, link attributes, and referral usefulness. Keep a record of earned, sponsored, and lost placements. Bring sales questions into the brief so the work answers real concerns.
Identify a resource, original finding, or practical reference worth citing. Outreach works better when the destination helps a publication's readers. Verify the next step while there is still time to correct a problem.
- A written brief
- Named responsibilities
- Agreed review points




