Use real expertise as the source
An interview with someone who performs the work can reveal details a generic brief misses. Ask about the choices, common problems, and limits customers should understand, then check the draft with that person. Use a short acceptance checklist at handover.
Prepare a concise release, background notes, and accessible approved assets. Make the evidence easy for an editor to check. Use the findings to update the brief for the next stage.
Brief before drafting
Define the reader, their question, the intended format, and the next action. A brief should name the evidence needed and what the piece will deliberately leave out. Set out the work, approval steps, and handover requirements in writing.
Ask someone who performs the work to check methods, examples, and limitations. Keep a source list so factual claims can be reviewed later. Use dated records rather than relying on memory at the next review.
- Current accounts and assets
- Verified business information
- Customer questions
- Budget and team capacity
Discuss Your Priorities