
A defensible news angle
Explain what changed and why it matters to a publication's readers. A promotional slogan is rarely enough to make a useful story. Use the findings to update the brief for the next stage.
Check figures, quotations, dates, and permissions before outreach. Supply a named contact who can answer follow-up questions. Explain why a change was made, not just when it happened.
- A written brief
- Named responsibilities
- Agreed review points




