
Source verification
Check figures, quotations, dates, and permissions before outreach. Supply a named contact who can answer follow-up questions. Ask customer-facing staff which details people need before deciding.
Prepare a concise release, background notes, and accessible approved assets. Make the evidence easy for an editor to check. Confirm that forms, phone links, and replies reach the right person.
- A written brief
- Named responsibilities
- Agreed review points




