
Useful next steps
Offer an action proportionate to the reader's readiness. A guide reader may need a comparison before a sales call. Turn the findings into a short list of actions and owners.
Explain follow-up at signup and give people a clear way to opt out. Route active buyers to staff rather than leaving them in a sequence. Agree a secure handover process for accounts and source files.
- A written brief
- Named responsibilities
- Agreed review points




