
Market-level budgets
Allocate tests according to demand and customer value rather than spreading money evenly. Keep a record of regions with insufficient evidence. Separate agency fees from advertising, software, and production costs.
Verify availability, prices, delivery, and support promises across campaigns. Regional exceptions should be clear before a customer makes contact. Include sales follow-up when reviewing the quality of inquiries.
- A written brief
- Named responsibilities
- Agreed review points




