Check data before changing bids
Broken tags, duplicate actions, and altered definitions can distort campaign decisions. Verify measurement when performance changes unexpectedly before changing targeting or bidding to solve the wrong problem. Keep the next decision tied to evidence the team can verify.
Distinguish wrong-area, wrong-practice, duplicate, and suitable inquiries using firm-approved criteria. Keep unnecessary sensitive details out of marketing reports. Review the destination and response process alongside the campaign.
Budget and capacity
Allow for both media spend and management fees, and set a budget the business can test responsibly. Pause or adjust offers when staff cannot handle new inquiries. Separate agency fees from advertising, software, and production costs.
Change a defined part of the message, audience, or page and state the success measure in advance. Account for conversion delay before comparing results. Try the main customer task on a phone before signing off.
- Current accounts and assets
- Verified business information
- Customer questions
- Budget and team capacity
Discuss Your Priorities