
List quality
Use contacts with an appropriate permission basis and a working unsubscribe process. Purchased lists can introduce delivery problems and unsuitable recipients. Leave the team with a decision, an owner, and a review date.
Separate new subscribers, recent customers, and inactive contacts where the data supports it. A useful message follows what the reader needs next. Explain which task matters next and why it takes priority.
- A written brief
- Named responsibilities
- Agreed review points




