
Relevance over scores
Review a site's audience, editorial purpose, and actual placement. A high tool score alone does not establish link quality. Separate unsuitable inquiries from failures in the response process.
Use accurate identities and evidence. Do not promise rankings, buy undisclosed placements, or create fabricated endorsements. Leave the team with a decision, an owner, and a review date.
- A written brief
- Named responsibilities
- Agreed review points




