
Honest outreach
Use accurate identities and evidence. Do not promise rankings, buy undisclosed placements, or create fabricated endorsements. Compare the proposed message with the words customers use.
Check the destination URL, surrounding text, link attributes, and referral usefulness. Keep a record of earned, sponsored, and lost placements. Test the important customer action before publishing a change.
- A written brief
- Named responsibilities
- Agreed review points




