
Import verification
Review budgets, bids, destinations, and targeting after importing an account. Settings should not be assumed to behave identically across platforms. Document what was tested and what the team learned.
Assess the offer and available demand on the Microsoft network. A different audience mix may justify a controlled test rather than a copied budget. Include sales follow-up when reviewing the quality of inquiries.
- A written brief
- Named responsibilities
- Agreed review points




