
Asset rights
Clarify ownership, licensing, source-file delivery, and permitted uses. Keep permissions alongside the finished material. Agree a secure handover process for accounts and source files.
Specify the audience, message, channel, dimensions, and next action. A good-looking asset still needs a reason to be used. Leave the team with a decision, an owner, and a review date.
- A written brief
- Named responsibilities
- Agreed review points




