
Purpose and format
Specify the audience, message, channel, dimensions, and next action. A good-looking asset still needs a reason to be used. Turn the findings into a short list of actions and owners.
Prepare products, locations, staff permissions, scripts, and shot lists before recording. Late decisions increase editing and reshoot time. Set a workload that fits the available staff and approval time.
- A written brief
- Named responsibilities
- Agreed review points




