
Format readiness
Prepare approved aspect ratios, captions, and a clear next action. Check how the creative appears across supported placements. Agree whether the evidence supports keeping, changing, or stopping the approach.
Choose audiences and review available placement information according to the offer. Reach without relevance is a weak basis for expansion. Separate unsuitable inquiries from failures in the response process.
- A written brief
- Named responsibilities
- Agreed review points




