
Opening relevance
Explain the message early and give viewers a reason to continue. A television-style introduction may not suit a skippable online format. Review the full journey before blaming or expanding one channel.
Prepare approved aspect ratios, captions, and a clear next action. Check how the creative appears across supported placements. Leave the team with a decision, an owner, and a review date.
- A written brief
- Named responsibilities
- Agreed review points




