Check the message and destination together
The landing page should explain the offer a customer saw in the ad. Review relevance, contact steps, and availability before assuming that more clicks will solve a weak response rate. Record the starting conditions so comparisons remain fair.
Use equivalent conversion definitions when comparing channels. Differences in audiences and attribution can affect the apparent cost per lead. Give the team a clear route for questions and corrections.
Make the plan fit your market
Target only the parts of Baltimore and nearby areas the business can serve. Review where inquiries actually originate, the hours calls can be answered, and whether the offer suits the local audience before increasing spend. Use accurate service coverage for customers in Baltimore.
Review available search terms, audience signals, locations, and placements. Exclude clearly unsuitable traffic and document the reasons rather than making broad cuts from one poor result. Review consent and privacy requirements before adding tracking.
- Current accounts and assets
- Verified business information
- Customer questions
- Budget and team capacity
Discuss Your Priorities