
Define the problem
Start with the affected URLs, observed change, and business consequence. A ranking decline can have several causes that require different evidence. Use support requests to find information that is missing or unclear.
Use crawls, search reports, release history, and page comparisons to check the explanation. Avoid treating one tool score as a complete diagnosis. Review the whole path instead of judging one screen in isolation.
- A written brief
- Named responsibilities
- Agreed review points




