
Permission and nurture
Explain follow-up at signup and give people a clear way to opt out. Route active buyers to staff rather than leaving them in a sequence. Limit account access to the people who need it.
Treat activity scores as clues, not proof of intent. Check fit and sales feedback before assigning expensive follow-up. Review the full journey before blaming or expanding one channel.
- A written brief
- Named responsibilities
- Agreed review points




