Use real expertise as the source
An interview with someone who performs the work can reveal details a generic brief misses. Ask about the choices, common problems, and limits customers should understand, then check the draft with that person. Allow time for checking, not just production.
Answer the central question, explain choices, and show useful examples. Use sections only when they introduce a different point. Turn the findings into a short list of actions and owners.
Brief before drafting
Define the reader, their question, the intended format, and the next action. A brief should name the evidence needed and what the piece will deliberately leave out. A written brief should explain what will change and what will stay.
Ask someone who performs the work to check methods, examples, and limitations. Keep a source list so factual claims can be reviewed later. Keep enough history to separate a planned test from an unrelated change.
- Current accounts and assets
- Verified business information
- Customer questions
- Budget and team capacity
Discuss Your Priorities