
Editing and review
Check accuracy, redundant paragraphs, headings, links, and next steps before publication. Read the copy without the keyword brief to test its usefulness. Record the starting conditions so comparisons remain fair.
Identify the question or service decision the page should answer. Support it with related topics rather than inserting a list of target phrases. Review recent inquiries before making assumptions about demand.
- A written brief
- Named responsibilities
- Agreed review points




