
Import verification
Review budgets, bids, destinations, and targeting after importing an account. Settings should not be assumed to behave identically across platforms. Keep a change log so later results have context.
Assess the offer and available demand on the Microsoft network. A different audience mix may justify a controlled test rather than a copied budget. Check that the next step is realistic for the people being reached.
- A written brief
- Named responsibilities
- Agreed review points




