
Natural wording
Use the terminology customers understand and enough context to explain the subject. Exact-match repetition is not a quality target. Use actual customer questions to check whether the plan is useful.
Check accuracy, redundant paragraphs, headings, links, and next steps before publication. Read the copy without the keyword brief to test its usefulness. Explain why a change was made, not just when it happened.
- A written brief
- Named responsibilities
- Agreed review points




