
Import verification
Review budgets, bids, destinations, and targeting after importing an account. Settings should not be assumed to behave identically across platforms. Use recent customer feedback to challenge an unclear message.
Assess the offer and available demand on the Microsoft network. A different audience mix may justify a controlled test rather than a copied budget. Confirm that forms, phone links, and replies reach the right person.
- A written brief
- Named responsibilities
- Agreed review points




