
Quality measurement
Track acceptance and outcomes as well as submission counts. Cheaper leads can cost more when few match the service. Bring sales questions into the brief so the work answers real concerns.
Agree geography, service need, timing, and eligibility before producing traffic. Record unsuitable inquiry reasons so the campaign can improve. Confirm that forms, phone links, and replies reach the right person.
- A written brief
- Named responsibilities
- Agreed review points




