Plan a test with a clear question
Choose the message, audience, or destination question you want to answer. Keep the comparison understandable and allow enough relevant data before treating a small difference as a reliable result. Keep a change log so later results have context.
Develop the message for the placement and the audience's likely attention. Confirm asset rights and required versions before buying media. Name an owner for each task so requests do not get lost.
Make the plan fit your market
Target only the parts of Austin and nearby areas the business can serve. Review where inquiries actually originate, the hours calls can be answered, and whether the offer suits the local audience before increasing spend. Use verified business information when addressing the Austin audience.
Change a defined part of the message, audience, or page and state the success measure in advance. Account for conversion delay before comparing results. Check the rights to photographs, quotations, and licensed material.
- Current accounts and assets
- Verified business information
- Customer questions
- Budget and team capacity
Discuss Your Priorities