
Buying groups
Identify users, budget owners, technical reviewers, and final approvers. Each may need different evidence before a purchase moves forward. Agree whether the evidence supports keeping, changing, or stopping the approach.
Prepare comparisons, implementation notes, and answers to recurring objections. A download is more useful when it helps a real decision. Review recent inquiries before making assumptions about demand.
- A written brief
- Named responsibilities
- Agreed review points




