Keep the offer current
Ads and destinations need to reflect actual prices, availability, and terms. Assign a person to communicate changes so customers are not sent to an offer the business can no longer fulfill. Use dated records rather than relying on memory at the next review.
Compare available search-term information with the business offer. Use negative keywords carefully and check the effect on useful demand. Agree who can make decisions before the schedule is set.
Make the plan fit your market
Target only the parts of Austin and nearby areas the business can serve. Review where inquiries actually originate, the hours calls can be answered, and whether the offer suits the local audience before increasing spend. Check the areas you genuinely serve in Austin, TX.
Platform attribution and analytics may credit conversions differently. Compare costs and customer records, and state which conversion definition the report uses. Agree a secure handover process for accounts and source files.
- Current accounts and assets
- Verified business information
- Customer questions
- Budget and team capacity
Discuss Your Priorities