
Handoff details
Pass useful context to sales: need, account fit, source, and agreed next action. Avoid sending repeated low-information submissions. Bring sales questions into the brief so the work answers real concerns.
Track acceptance, opportunities, and sales delay. Learn from declined accounts rather than evaluating the campaign on volume alone. Check the destination as well as the message that sends people there.
- A written brief
- Named responsibilities
- Agreed review points




