
Network reporting
Review available distribution and query reports for suitability. Evaluate the channel on useful inquiries and costs, not clicks alone. Use support requests to find information that is missing or unclear.
Review budgets, bids, destinations, and targeting after importing an account. Settings should not be assumed to behave identically across platforms. Verify the next step while there is still time to correct a problem.
- A written brief
- Named responsibilities
- Agreed review points




