
Import verification
Review budgets, bids, destinations, and targeting after importing an account. Settings should not be assumed to behave identically across platforms. Record the date, reason, and owner of important changes.
Assess the offer and available demand on the Microsoft network. A different audience mix may justify a controlled test rather than a copied budget. Look at what happened after the initial visit or interaction.
- A written brief
- Named responsibilities
- Agreed review points




