Plan for a clean handover
The business should understand its accounts, assets, reporting, and next responsibilities when work changes hands. Document access and recurring costs so progress does not depend on one supplier or employee. Keep the original result alongside the updated version.
List which customer problem each channel solves and who maintains it. Retire work that has no clear audience or business role. Name an owner for each task so requests do not get lost.
Make the plan fit your market
Confirm which parts of Austin your business actually serves, whether customers visit or request delivery, and when staff can respond. Use your own inquiry history to choose service areas; city population alone does not show demand. Review how customers in Austin contact the business and receive a reply.
Agree who answers calls and forms, what counts as a suitable inquiry, and how results return to the marketing team. Missed calls can make an effective campaign look weak. Use only the customer information needed for the agreed work.
- Current accounts and assets
- Verified business information
- Customer questions
- Budget and team capacity
Discuss Your Priorities