Google Impression Share
When the account loses visibility without showing whether budget, rank, or eligibility is responsible, the first task is to interpret impression share in the context of campaign value. We compare eligible demand, budget loss, rank loss, top share, absolute top share, bids, and conversions, then review the findings with your team. That gives the next change a clear reason instead of adding more activity without checking its value. Use the findings to update the brief for the next stage.
Check which actions are primary, whether events duplicate, and how qualified leads are defined. Bidding depends on the quality of those inputs. Check whether the comparison covers a similar sales cycle.
A fair test
Change a defined part of the message, audience, or page and state the success measure in advance. Account for conversion delay before comparing results. Check what happens after the customer clicks, submits, or calls.
Platform attribution and analytics may credit conversions differently. Compare costs and customer records, and state which conversion definition the report uses. Review outcomes alongside cost, effort, and customer quality.
- Current accounts and assets
- Verified business information
- Customer questions
- Budget and team capacity
Discuss Your Priorities