Use search terms as evidence
Actual search terms can reveal demand that a keyword list misses. Review relevance and inquiry quality, then use exclusions and clearer groupings to limit unsuitable traffic. Explain why a change was made, not just when it happened.
Check which actions are primary, whether events duplicate, and how qualified leads are defined. Bidding depends on the quality of those inputs. Set a review deadline and identify the person responsible.
Make the plan fit your market
Target only the parts of Chattanooga and nearby areas the business can serve. Review where inquiries actually originate, the hours calls can be answered, and whether the offer suits the local audience before increasing spend. Describe the offer clearly for people comparing providers in Chattanooga.
Carry the offer and expectation from the advertisement to the destination. A generic homepage may make a visitor work too hard to find the advertised service. Keep a record of permission for any customer story used publicly.
- Current accounts and assets
- Verified business information
- Customer questions
- Budget and team capacity
Discuss Your Priorities