Use existing knowledge carefully
Sales notes and support questions can be useful source material, but they may contain private details or outdated instructions. Check accuracy, permissions, and audience fit before adapting them for publication. Document what was tested and what the team learned.
Assign internal links, images, a reviewer, and a future review date. Publication is the beginning of maintenance, not the end. Document responsibilities so delivery does not depend on assumptions.
Make the plan fit your market
Use questions from customers in Philadelphia, actual service-area information, and examples your business can verify. Local references should explain an offer or decision, rather than insert neighborhood names without a reason. Keep contact and availability details current for the Philadelphia market.
Confirm permission for photographs, quotations, customer stories, and licensed assets. Approval time belongs in the production schedule, not after it. Agree a secure handover process for accounts and source files.
- Current accounts and assets
- Verified business information
- Customer questions
- Budget and team capacity
Discuss Your Priorities