
Creative tests
Compare clear messages, offers, and visual approaches. Keep the test question defined so several simultaneous changes do not obscure the result. Ask customer-facing staff which details people need before deciding.
Explain what happens after a lead form or website submission. Coordinate qualification, duplicates, and staff response before launching. Check what happens after the customer clicks, submits, or calls.
- A written brief
- Named responsibilities
- Agreed review points




