
Approval workflow
Set deadlines for drafts, assets, review, and publication. Assign one decision maker and prepare a response plan for sensitive comments. Set a review deadline and identify the person responsible.
Compare saves, shares, visits, and inquiries with what staff hear from customers. High reach is not evidence that the audience is a good fit. End each review with a named next step.
- A written brief
- Named responsibilities
- Agreed review points




