
Define the problem
Start with the affected URLs, observed change, and business consequence. A ranking decline can have several causes that require different evidence. Choose the next task from the review rather than repeating the calendar.
Use crawls, search reports, release history, and page comparisons to check the explanation. Avoid treating one tool score as a complete diagnosis. Verify the next step while there is still time to correct a problem.
- A written brief
- Named responsibilities
- Agreed review points




