
Placement quality
Inspect available placement and delivery information. Consider relevance, suitability, and the destination rather than evaluating exposure counts alone. Use actual customer questions to check whether the plan is useful.
Review repeated exposure and distinguish clicks from view-through credit. Report limits so awareness is not mistaken for a direct sale. Use a real test inquiry to check delivery and follow-up.
- A written brief
- Named responsibilities
- Agreed review points




