
Editing and review
Check accuracy, redundant paragraphs, headings, links, and next steps before publication. Read the copy without the keyword brief to test its usefulness. Use recent customer feedback to challenge an unclear message.
Identify the question or service decision the page should answer. Support it with related topics rather than inserting a list of target phrases. Confirm that forms, phone links, and replies reach the right person.
- A written brief
- Named responsibilities
- Agreed review points




