Measure the intended use
Choose a review measure that fits the content's job. A help page, supplier comparison, and sales resource should not all be judged by page views or search traffic alone. Use the same definitions when comparing reporting periods.
Check accuracy, redundant paragraphs, headings, links, and next steps before publication. Read the copy without the keyword brief to test its usefulness. Keep enough history to separate a planned test from an unrelated change.
An update process
Assign an owner and review date to important pages. Changing prices, procedures, or product details can leave otherwise strong content inaccurate. Record the date, reason, and owner of important changes.
Choose where the piece will be used before producing it. A sales guide, search article, and social clip need different depth and calls to action. Choose the next task from the review rather than repeating the calendar.
- Current accounts and assets
- Verified business information
- Customer questions
- Budget and team capacity
Discuss Your Priorities