
A defensible news angle
Explain what changed and why it matters to a publication's readers. A promotional slogan is rarely enough to make a useful story. Agree whether the evidence supports keeping, changing, or stopping the approach.
Check figures, quotations, dates, and permissions before outreach. Supply a named contact who can answer follow-up questions. Document what was tested and what the team learned.
- A written brief
- Named responsibilities
- Agreed review points




