
Editing and review
Check accuracy, redundant paragraphs, headings, links, and next steps before publication. Read the copy without the keyword brief to test its usefulness. Document what was tested and what the team learned.
Identify the question or service decision the page should answer. Support it with related topics rather than inserting a list of target phrases. Keep a short record of common questions and objections.
- A written brief
- Named responsibilities
- Agreed review points




