Maintain important information
Assign an owner to pages that explain changing products, prices, or processes. Record when facts were checked so the next update can focus on what has changed rather than rewrite accurate material. Save a baseline before replacing an existing approach.
Use the terminology customers understand and enough context to explain the subject. Exact-match repetition is not a quality target. Set a review deadline and identify the person responsible.
Make the plan fit your market
Use questions from customers in San Diego, actual service-area information, and examples your business can verify. Local references should explain an offer or decision, rather than insert neighborhood names without a reason. Check that location references reflect how the business actually operates.
Answer the main question early, then explain choices, examples, and trade-offs. Headings should help the reader find information rather than repeat a target phrase. Check access rights before giving another supplier an account login.
- Current accounts and assets
- Verified business information
- Customer questions
- Budget and team capacity
Discuss Your Priorities