
Natural wording
Use the terminology customers understand and enough context to explain the subject. Exact-match repetition is not a quality target. Review recent inquiries before making assumptions about demand.
Check accuracy, redundant paragraphs, headings, links, and next steps before publication. Read the copy without the keyword brief to test its usefulness. Use dated records rather than relying on memory at the next review.
- A written brief
- Named responsibilities
- Agreed review points




