Give reviewers a clear job
Ask subject reviewers to check accuracy and editors to check structure and readability. Mixing those roles can delay approval while leaving important factual questions unresolved. End each review with a named next step.
Prepare a concise release, background notes, and accessible approved assets. Make the evidence easy for an editor to check. Use the findings to update the brief for the next stage.
Distribution that fits
Choose where the piece will be used before producing it. A sales guide, search article, and social clip need different depth and calls to action. End each review with a named next step.
Confirm permission for photographs, quotations, customer stories, and licensed assets. Approval time belongs in the production schedule, not after it. Check access rights before giving another supplier an account login.
- Current accounts and assets
- Verified business information
- Customer questions
- Budget and team capacity
Discuss Your Priorities