Choose a useful format
A comparison, demonstration, checklist, and service explanation answer different questions. Choose the format from the reader's task before setting a word count or requesting a series of posts. Identify the most useful correction before adding another feature.
Check figures, quotations, dates, and permissions before outreach. Supply a named contact who can answer follow-up questions. Use dated records rather than relying on memory at the next review.
An update process
Assign an owner and review date to important pages. Changing prices, procedures, or product details can leave otherwise strong content inaccurate. Record the starting conditions so comparisons remain fair.
Choose where the piece will be used before producing it. A sales guide, search article, and social clip need different depth and calls to action. Use the findings to update the brief for the next stage.
- Current accounts and assets
- Verified business information
- Customer questions
- Budget and team capacity
Discuss Your Priorities