
Format readiness
Prepare approved aspect ratios, captions, and a clear next action. Check how the creative appears across supported placements. Agree whether the evidence supports keeping, changing, or stopping the approach.
Choose audiences and review available placement information according to the offer. Reach without relevance is a weak basis for expansion. Check the main customer path before judging the channel alone.
- A written brief
- Named responsibilities
- Agreed review points




