
Reuse with purpose
Adapt footage into clips, stills, or explanations that suit each channel. A different crop alone does not always make a useful new post. Record the decision as well as the numbers behind it.
Choose the viewer's question or next action before writing or filming. Keep captions and visuals focused on the same point. Review the full journey before blaming or expanding one channel.
- A written brief
- Named responsibilities
- Agreed review points




